Mariana Abdala

I used to live in an enchanted redwood forest an hour south of San Francisco—now, I call a little enclave on the east side of the Bay home. When I’m not tinkering in the kitchen making jams, pickles, cakes, and the occasional pavlova, you’ll find me rummaging through flea markets or in the garden, harnessing the help of my two industrious little daughters.

I love creating things in the real world, but I’m just as passionate about building in the digital space. With a background in Linguistics and Semantics and an entrepreneurial spirit, my 15-year journey in Silicon Valley has been driven by a desire to make technology more intuitive, data-driven, and human-centered. As a Product and Technology leader, I’ve led transformative mobile solutions, including launching native shopping apps that redefined engagement and revenue impact. By integrating cutting-edge AR technology, my team and I made shopping experiences more immersive and accessible to consumers.

I’ve also dedicated myself to shaping the next generation of enterprise product professionals, developing on-demand learning tools, industry-vetted templates, and virtual coaching programs.

Collaboration has always been the cornerstone of my career—I thrive at the intersection of Product, Engineering, and Strategy, fostering a culture of innovation and inquiry among teams across Sales, Marketing, and beyond. To me, success isn’t just about building great products—it’s about crafting experiences that truly make a difference in people’s lives. And that’s what brings me the greatest joy in my work.