I am the Vice President of Insights at Veylinx, where I lead our research team in utilizing a Nobel prize-winning approach to measure consumer demand for innovative products and services. With over 14 years of experience in the market research industry, I have honed my skills in project management, client consulting, and team leadership.

Before joining Veylinx, I served as an Operations Lead at Kantar from 2017 to 2020. In this role, I led a project management team, focusing on talent mapping and efficient project allocation. From 2011 to 2017, I was part of Lightspeed Research, where I advanced from Project Manager to Senior Operations Project Manager. During my tenure, I consulted with clients and oversaw offshore teams to ensure seamless project delivery.

My career began at Diageo in 2008 as a Business Planner in Trade Intelligence, followed by a position at Abbott as a Marketing Brand Assistant for Infant Formulas from 2007 to 2008. These roles allowed me to develop a strong foundation in insights development, promotional materials, event coordination, and budget management.

I hold a Master of Science in Marketing from Vrije Universiteit Amsterdam and a Bachelor of Arts in Marketing from Tecnológico de Monterrey. In addition to my formal education, I have earned multiple certifications, including "Social Media Marketing Foundations," "Business Analytics Foundations," and "Shane Snow on Storytelling" from LinkedIn, among others.

Beyond my professional life, I am passionate about digital photography, a pursuit I have explored through courses at the University of Amsterdam. My diverse background and commitment to continuous learning drive me to lead with innovation and integrity in the field of market research.