Marianne Grace Olaguer-Imutan

I am an eCommerce strategist and digital marketer with hands-on experience managing and growing multi-platform online stores across Shopee, Lazada, and TikTok Shop.

As an eCommerce entrepreneur, I have led end-to-end digital commerce operations from content strategy and product positioning to campaign execution, performance analysis, and fulfillment optimization. I specialize in turning content into conversion by aligning platform-specific strategies with customer behavior, using data to continuously improve traffic, engagement, and sales performance.

I have developed and executed promotional campaigns, optimized product listings for higher conversion, and implemented quality control systems to enhance customer experience. My approach combines creative storytelling with performance-driven decision-making, ensuring that every initiative delivers measurable business impact.

I hold a Postgraduate Certificate in Digital Marketing from the Asian Institute of Management, complementing my certifications from the Digital Marketing Institute and Certified Digital Marketer Philippines. This foundation strengthens my expertise in digital strategy, analytics, paid media, and integrated marketing communications.

With a background in Mass Communications and a strong foundation in visual storytelling and content development, I bring a balance of creativity and analytical thinking to digital commerce.

I am now seeking to contribute to a growth-focused, brand-driven organization where I can apply my eCommerce and content expertise to scale digital performance, enhance consumer engagement, and drive sustainable business growth.