Marianne McBean

canada

With 18 years of experience in the advertising, brand building industry both agency & client side, m.a. 'the ad person' consistently delivers on:

insatiable curiosity that leads to invaluable insights - champion of the consumer perspective - strategic ideation - simplify the complex - problem solving passion - thorough & persuasive presentations - big idea perspective grounded in real-life actionable plans

- brainstorming sessions
- mastery of qualitative & quantitative research tools
- resourceful ‘guerrilla’ research
- savvy creative briefs & ‘eureka’ briefings
- insightful, persuasive presentations

...all wrapped in a remarkably buttoned-down 'sr. account management' package prepared to lead, mentor and/or support cross-functional teams to deliver on budget, on time in a way that consistently exceeds expectations for all stakeholders.

Client roster includes but is not limited to P&G, Molson, ConAgra, HSBC, CIBC, Rogers, Weston Bakeries, Effem, Swiss Naturals, Novartis, AstraZeneca , Opimian Society, MADD, (as well as client side at nationalpostonline.com)