Mariano Fermosel @marianofermosel

Mariano represents many of the actors in the agro-industrial, cultural and industrial scene of Mendoza - Argentina. Sybarite and a great researcher of experience design, Mariano attempt to show the work behind each object and moment, anywhere in the world where take place these "touchpoints" or points of emotional contact with users.

Mariano Fermosel:

"I´ve been working for companies and design agencies about Industrial Design, Innovation, investigation, trends and image. I also presented new concepts and products based in personal research in cultural trends and technology. My goals are related to lead the change"

Experience Design?

Experience Design(XD) can clearly be defined as the practice of designing products, processes, services, events, and environments with a focus placed on the quality of the user experience and culturally relevant solutions, nourished by concise examples of application in order to grow

The experience design is driven by the consideration and experience that transits the user at the time to relate to a product, brand or service. It is at this moment, when experiencing feelings, ideas, emotions and memories,when we create the link with the user generating the expected empathy.

The design of the user experience is a highly multidisciplinary field thus ensuring the cultural and experiential synergy needed to successfully meet the goals defined, allowing even to overcome them.

Still, this methodology should not be focused only on the sensations of the end user, but also those that add value to a product or service.

Objects as transport of new sensations and experiences

The emotional, cultural, social and environmental aspects of product, are key to connecting with users, because they are the aspects that eventually define a product beyond the merely functional and aesthetic.

To understand the motivations of the end users of our products and services.

To design understanding what motivates those who are destined our products and services, show empathy and understanding within its scope to identify the necessary keys to reach a conclusion that produce significant changes, this is one of the primary strategies of a successful project.

The design as the Great Communicator

Make the user part of the design shows us the things to keep in mind when proposing a particular object or service.