María Spitaleri

For more than 10 years, I’ve been helping companies grow their businesses through branding and design: building their brands from scratch, designing their identity evolution or helping them change a reputation. Ultimately, making people care about their businesses.

As an independent strategist, I don’t want to do branding just to make people care. I want to inspire business managers to put people at the centre of what they do, addressing branding not only to make their business grow but to consider how they influence our world. When people are at the centre of our businesses, they care. They feel good about our brands and we feel good about our businesses.

The heart of my work lies at the intersection of design, strategy and social innovation. Design and strategy to help organizations build better-humanized brands for better-humanized businesses. Social innovation to constantly learn and challenge the way we work and what we do in order to further the contribution that we can make to the success of our organizations, our communities and to the world.

If you are feeling somehow inspired by these ideas, please connect.