Marie-Hélène Lapina
Marketing Manager, Copywriter, and Stylist in Amsterdam
My insatiable thirst for knowledge combined to my natural curiosity always pushed beyond my own limits and boundaries. I have dabbed in different lifestyle industries from cosmetics to photography or travel to fashion to finally found myself immersed in the exciting world of start ups where I work as a PR and Marketing Manager.
My trademark is to combine strong business knowledge to a high level of creativity. Whatever I do I always ask myself "What consuming behavior do we want to create and how can we get there?"
Besides my PR and Marketing role, I indulge in performing freelance copywriting gigs, in French and English, for fashion and lifestyle companies.
Amongst others, I frequently work with Tommy Hilfiger, eDreams, NOW FASHION, The Moss Magazine and Calvin Klein. I truly enjoy to write for new lifestyle oriented brands and/or projects and to extend my knowledge and experience.
As a multitasker and an all-around creative mind with a great sense of aesthetic, I work as a personal shopper and style consultant. Within this role, I provide fashion tips to women based on their lifestyle. I truly believe we are what we love and that style should be inspired by our lifestyle in its whole.