Marilyn McDonald

I am an innovative marketing professional with a passion for a challenge and high energy work environments. I am experienced in cross media branding initiatives and product placement across a variety of industries. I love a challenge and a fast paced work environment.

My skill areas include:

*Product Management - Establishing the product mission, goals and supporting business metrics, developing and implementing go-to-market plans by conducting market research, and understanding and overcoming customer adoption roadblocks.
* Product / Brand Marketing – experience in planning, execution, and measurement of online and traditional (offline) marketing
* Business Development – proven record of engineering successful strategic relationships and joint marketing programs
* Trade Shows / Events – established ability to plan and coordinate trade shows and industry events
* PR / Media – production of press releases, corporate communications and development of media relationships
* Vendor Management - Assessing and managing potential partner/vendor relationships including contractual negotiations.