"Publicis Publishing" about Mario Pricken: He has been working in the creative industries for 17 years. Since 2001, he has published four books on creativity and innovation including the creative tool »Creative Sessions Box«. As an innovation director and consultant, he has been inspiring marketing departments, international businesses, and well known agencies, design companies and television broadcasters. Hardly anyone knows as many creative businesses as he does. Since 2001, his company and team have become some of the most sought after experts in innovation processes, effective idea management and new creative techniques. Between 2009 and 2013, he developed and tested new innovative processes for researchers and engineers with Europe‘s largest research organization, Fraunhofer-Germany. He became one of the most internationally recognized authors with »Creative Advertising«. (130.000 copies sold in 7 languages) Since 2006, as a passionate »creative«, Pricken has been a university lecturer at the University of Applied Arts Vienna with a focus on »creativity and strategy«.

New book published in Mai 2014: The aura of valuables: Products are made in factories, values in the brain - 80 strategies

Mario Pricken has thoroughly analyzed over 300 products, objects and events over their entire life cycle to show the patterns that make make them valuable. He has identified 80 parameters – for example uniqueness, scarcity, the effect of time, and staged transfers – in the biographies of various products such as valuable automobiles, watches, luxury foods, designer furniture, artwork and services. The book also features a comprehensive catalogue of questions as inspiration for ideas to give products an aura of value and make them the object of desire.

The 4D-Innovation Process uses 80 basic patterns in art, culture, religion and industry, that are found in the „biographies“ in todays valuable objects. Your team develops innovative ideas for the fourth dimension of an entire "product life cycle" which make products and brands especially seem valuable, unique and attractive.