Marissa Spano

Startups, Investor, and Brand Identity in Manhattan, New York

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MC is an award-winning brand and marketing leader whose work has shaped some of the most recognized global brands—driven by a long-standing passion for trust, systems design, and the real-world consequences of how information is created, handled, and believed.

Since 2018, that passion has been focused squarely on crime victim advocacy and digital evidence authentication. MC works at the intersection of technology, law, and public safety, addressing how digital media, metadata, and verification determine truth, accountability, and access to justice. Her work centers on protecting victims, preserving evidentiary integrity, and confronting systemic failures in how institutions collect, authenticate, and rely on digital proof.

MC is the founder of ForceField, a trust and safety technology company focused on digital evidence verification, provenance, and authentication. ForceField garnered national attention and backing from Techstars, Lightspeed Venture Partners, senior executives from major technology companies, and public figures, with coverage from outlets including TechCrunch. Her work addresses deepfakes, manipulated media, broken chains of custody, and the escalating risk of evidentiary collapse in criminal, civil, and public-sector proceedings.

Prior to ForceField, MC built and exited multiple companies—both bootstrapped and VC-backed—and led strategic positioning, identity, and business development for an award-winning roster of brands including Black & Decker, Munich Airport x Newark Terminal A, Energizer, Monster, AIWA, and MetLife. She is frequently brought in for high-stakes work in regulated, mission-critical, and reputationally sensitive environments.

Her career began on Wall Street as a data analyst at Morgan Stanley, Bear Stearns, and Citigroup, where she developed deep expertise in markets, risk, and systems analysis. After witnessing the events of 9/11 firsthand, she redirected her career toward work rooted in community impact, trust, and safety, founding her first company at 25 and committing her expertise to ventures designed to improve how institutions serve people.

Over two decades, MC’s work has been recognized across the public and nonprofit sectors for advancing communication, accountability, and safety. She has been featured in TechCrunch, City & State NY, Technical.ly, the New York Post, and Time Out NY, and has spoken at MIT, City & State, InsureTech Connect, and InsurTech NY. She continues to advise founders, brands, NGOs, and public-interest initiatives operating where technology, evidence, and human impact converge.