Working in mobile for now over a decade across multiple disciplines, start-ups and businesses, I currently lead media and planning for Joule the mobile marketing arm of WPP.

My remit is global and am running strategic and communication planning in over 100 markets for major brands such as Unilever.

In past decade I have contributed to many local/global companies, charities and brands to provide all elements for delivering effective ROI, strategy and changing the conception of how mobile is used as a marketing, technology, product and communication channel.

Some of the companies and brands I have been lucky to work with our Unilever (Axe, Dove, Knorr, Cornetto, Magnum, DiG as examples), John Lewis, Debenhams, ebay, Expedia, Hotels.com, British Gas, Rebtel, Swiftcover, William Hill, Cancer research, V-Inspired, Paddy Power, EA Games, Taptu, IPC media and Virgin Holidays to name just a few.