My passion is two fold

Delighting customers, and technology.

There is no greater feeling than when we provide our clients with products and services that helps them achieve their goals. All businesses are trying to make it easier to achieve their strategic goals. Helping our clients communicate more effectively with their customers results in a more successful business. This in turn makes for happier staff, and thus success simply feeds itself.

Whilst the use of emails, IM and Unified Commination (UC) tools will continue to be a mainstay of business communication, it will never replace Voice (speech). Relationships are more easily built through 1-2-1 conversations given that it’s much easier to articulate yourself through the use of spoken word.

Speech in its basic format is a very effective and simple tool, yet enabling a business to speak with its customers and suppliers isn’t so straight forward. The world of telecoms is a rapidly changing, it can literally change every 3 months. Impending obsolescence of ISDN, SIP trunk replacement and hosted solutions are all hugely dependant on internet connectivity which continues to be challenged with its own issues within the network itself. Who would have thought that a simple conversation between 2 parties could be so complicated!

Over the last 30+ years I have been detected to driving our own organisation to meet with the needs of our customers. Our clients don’t need to understand the complexity of Voice, but we do. Our clients simply want to communicate with their stakeholders, and to be assured that the service will be there EVERY TIME they need it. Telecoms has long since been considered as a utility. If you flick the light switch on, you expect light. If you turn the tap on, you expect water, so it is the same for dial tone, but you do need to plan it carefully as dial tone does not carry the same core guarantees – unless of course you link into the network directly.

Given the tricky path robust voice enablement can be, it’s no wonder clients are more willing to ask us for consultancy services in the first instance. The foundation for Voice services (and UC) is in planning, and knowing what to plan for.