Mark  Di Somma

I have always been a writer – love language with a passion – but just as fascinated by how and why companies and brands become competitive. I have a restless mind, a passion for words, brand and business, and this unrelenting curiosity. I’m preoccupied with what makes sectors and people tick and by what happens to a brand and to a culture when market dynamics and human reactions collide.

After university, I turned my love of writing into a career in radio and then in ad agencies, before starting a direct marketing agency. A chance assignment prompted me to diversify into brand strategy. It quickly became a passion.

Today I work as a creative brand strategist leading, problem solving and up to my elbows in change programs. For me, there is nothing better than watching people regain a palpable sense of belief in what they do, what they collectively agree on, and what they intend to achieve.