Mark Donnigan

CMO and Startup Marketing Consultant in the United States

Mark Donnigan

CMO and Startup Marketing Consultant in the United States

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If you are about to launch your streaming video platform, product, or technology, but worry that the marketing or go-to-market plan is not ready - or, what you are doing is not working, I can help.

I help B2B technical founders scale up their marketing and GTM (go-to-market) impact so that they can grow sustainably as a entrepreneurial-driven value creator and market builder.

I work at the intersection of go-to-market, business strategy, and marketing execution where I believe that marketing has one job - drive revenue.

As a marketing leader and business builder, I create go-to-market strategies, marketing frameworks, and sales motions that are scalable and effective. The advantage of working with me - having been there and done it - is that I can save you wasted cycles pursuing the wrong strategy, plan, or tactics.

I work cross-functionally across sales, product and finance and have verifiable success, building, leading, and mentoring sales, and business development teams that have directly generated more than $500mm in revenue and shareholder value.

My B2B marketing experience includes building, leading, and mentoring high-performance teams that execute on product marketing, demand generation, content - product - brand marketing, PR, digital, and events.

I have extensive working experience with recurring and perpetual software licensing, SaaS, subscription, and physical product/hardware wholesale and distribution business models. I have expert command of the video streaming and WebRTC interactive video ecosystem with direct knowledge of the powerlines, key relationships, and the buying decision process.

My technical video domain expertise and ecosystem knowledge includes the video encoding and OTT streaming stack - video codecs, encoding and transcoding, ad tech, distribution, WebRTC, HTTP-based streaming and more. Video applications that I am highly experienced with include WebRTC real-time video communications, Cloud Gaming, social network live video, and media and entertainment VOD and live streaming.

  • Work
    • Growth Stage Marketing
  • Education
    • Cornell University
    • Colorado State University
    • University of Northern Colorado