Vijay Vasu

I have had the privilege of working with very talented people, developing digital marketing strategies for blue chip companies in US, Europe and Asia including British telecom, Chevron, Pernod Ricard and British Petroleum. My colleagues and professors seem to think that I am an accomplished and seasoned business professional with the ability to build and manage productive marketing programs at a global level.My background is in marketing & Internet technologies, having held senior positions with Blue chip corporations including British telecom. With an in-depth understanding of the business buying center and the dynamics of both consumer behavior, I specialize in tactical digital marketing strategies/plans/ campaigns.I think measurement is crucial and the marketing dept has dodged this for too long. Given the chance I incorporate an integrated marketing approach. I merge Online (SEO, Email, Social Marketing etc.) and Offline marketing channels. Overall my mantra has evolved to execute digital strategies with Measurable ROI. In my previous corporate career I have successfully developed strong brand building programs and online marketing strategies for companies in the IT, Energy, Retail and banking sectors. I am so consumed by communications that once helped set up global Satellite communications for an ethical Gold Mining company in Africa. If you are a B2B marketing director, you would like to know that my competitive strength comes from understanding the individuals in the buying center and then targeting precisely. I enjoy bringing cross-functional teams be it creative design, strategy, SEO, SMM, branding, web apps etc. together and building strong solutions that generate leads and conversions. Please take a look at our services and get in touch with us or if you don’t mind tell someone about us. I wish you all the best with you professional networking on Linked In and other niche sites that are applicable to your industry. Expertise: Digital Marketing, Internet marketing,search engine optimization, Web development, social media, mobile marketing, Interactive Marketing, Customer-Focused Websites, E-Commerce, Intranets & Extranets, Branding & Identity,Creative and Media Design, Mobile Application Development