Rachael Simpson | BA, DipM, ACIM

Hi - I'm Rachael Simpson, a marketing and communications specialist based in Leeds, UK.

Strategic, creative and customer-focused, I am a big advocate for driving business growth through branding, PR and online marketing; by building strong customer relationships, increasing brand awareness, and leveraging new opportunities through social media. A curious and open mind teamed with optimism, passion and energy.

I've worked in various industry sectors - UK & International - across both B2B & B2C: Engineering, Manufacturing, Chemical Distribution, Telecoms, Broadcast Media, Digital Media, Food Retail and more recently, agency side within the promotional marketing industry.

Through this, I've developed strong project and campaign management skills and gained solid experience in all areas of the marketing mix, specifically:

- Strategic Marketing Planning - taking creative idea to practical implementation
- Public Relations & Corporate Communications
- Brand Management & Identity development
- Events Management - conferences, exhibitions & trade shows in the UK and overseas
- Online/Digital and Social Media

I'm genuinely passionate about what I do and the people and companies I work with, and this transfers into having very high standards. I expect the best from the agencies/partners I work with, whilst remaining friendly, down to earth and personable to ensure we can maintain good long term relationships.

I'm always happy to connect with likeminded professionals within the marketing/digital field, so feel free to add me on LinkedIn if you feel my connection would be useful!

My specialities include:

> Copywriting: for web, marketing literature/corporate brochures, blogging, press releases, awards entries, vision and mission statements, company profiles/director biographies. I have a corporate, yet friendly copywriting style.

> Creating a 'marketing oriented' culture & setting structure within an organisation

> Creating marketing processes to streamline marketing activity