Anastasiia Markina

Link Building Team Lead responsible for the strategic development of Off-Page SEO and building external brand authority.

I work with UGC platforms, brand mentions, and contextual links, integrating link building strategies into AI and LLM visibility environments, where external signals influence not only rankings but also how algorithms interpret a brand. My approach goes beyond placements - I focus on creating structured external authority ecosystems that strengthen how brands are perceived across search and generative platforms.

My focus is the business value of off-page activities: reinforcing brand authority, supporting commercial efficiency, reducing dependency on paid channels, and building long-term organic presence through measurable external signals. I see off-page not as a standalone SEO function, but as a strategic tool for managing external brand perception across digital ecosystems.