Markku Kronqvist

I’m a multilingual Enterprise SaaS Sales professional with a strong Nordic background and 25+ years of experience in B2B sales, business development and strategic account management.

My career has been built around creating new business, developing long-term customer relationships and helping organizations turn technology into measurable business value. I have worked across the Nordic market with both large enterprises and growing organizations, managing everything from market development and prospecting to complex sales processes, negotiations and strategic account growth.

My core background is in SaaS, Cloud and digital transformation, with extensive experience in eProcurement, eSourcing, Source-to-Pay (S2P), Procure-to-Pay (P2P), SRM, CLM, HR/HCM, SAP-related solutions, Supply Chain and Business Networks.

In recent years, AI and Generative AI have also become an important part of how I work. I actively use AI in sales and business development for prospecting, account and market research, sales strategy, customer engagement, proposal development and productivity.

I enjoy environments where I can combine New Business, strategic thinking and relationship building — opening doors, understanding the customer’s business challenges and bringing together the right people and solutions to create long-term value.

Having a Finnish-Swedish background gives me a natural understanding of how business is conducted across different Nordic markets. I work fluently in Swedish, Finnish and English, with good working capabilities in Danish and Norwegian, as well as a good understanding of German.

My primary business focus is Sweden, Finland, Denmark, Norway and the Baltics, with Southern Sweden and the Copenhagen region as my geographical base