MARKUS GIESLER
Toronto, Canada
Markus Giesler is an Associate Professor of Marketing at the Schulich School of Business at York University. His research, which focuses on the institutional shaping of markets and consumption systems, has been supported by the Social Sciences and Humanities Research Council of Canada (SSHRC) and the European Research Council (ERC), published in top-tier academic journals such as the Journal of Marketing and the Journal of Consumer Research, and covered by a number of popular media outlets such as the New York Times and TIME Magazine. According to WIRED, he is “one of the best recognized experts studying high-technology consumer behavior.” He lives in Toronto, Canada.