Marlena Delgado Coën
Marlena Delgado Coën
Marlena is a global marketing, advertising, communications, digital media and e-commerce specialist. After her son was born with multiple food allergies, she started creating products to help individuals and their families manage the challenges of living with severe allergies. She executes Food Allergies training programs and works as a consultant with corporate executives, entrepreneurs, product development teams, and advertising agencies to help reduce the risk of exposing allergic individuals to life threatening anaphylaxis.
In 2006 after creating the first and only athletic style medicine carriers for life saving epinephrine, Marlena launched OmaxCare.com™ Today, the LegBuddy™ & WaistPal™ are the most popular Epipen® carriers among athletes, teens, and adults with active lifestyles.
Ms. Delgado Coën brings more than 15 years of experience working with numerous consumer products and blue chip companies such as Microsoft, Dominos Pizza, Sony , Pepsi, Glaxo SmithKline, Coors, Kraft Foods, and over 20 P&G; brands such as Pringles, Cover Girl, and Duncan Hines. Her experience working as a key contributor in the development and launch of new brands such as Oil of Olay body soap, Gerber Tropical and YupiMSN has given her the know how to create products and services that will help improve people's lives in an era when the number of allergic individuals continues to grow exponentially.
For two years Ms. Delgado Coën led the strategic definition, creative and development of multilingual digital platforms in 23 countries for MasterCard. Previously, Marlena was EVP COO of YupiMSN a Microsoft company where she was overseeing marketing, advertising, public relations, client services, content, and all operational aspects of the company.
Prior to YupiMSN, she worked with Grey Group in NY, a leading global advertising agency, where she rose through the ranks and became President of their US Hispanic affiliate, FoVa-Grey.
Marlena began her career with Stuart Pharmaceuticals and went on to join the food division at Procter & Gamble where she held various sales and marketing positions.