Marlene Cohen is currently part of the Insight team with PepsiCo’s Global Beverages Group. She works across the portfolio of beverages, leading research projects for foundational and strategic insight needs. Prior to PepsiCo, she has worked for other Fortune 500 companies across a broad array of categories and brands. Her passion is front end Innovation and she has worked on numerous successful product launches, from line extensions for mega brands to new-to-world products.