Mars Mertens

Mars Mertens has in the past ten years closely experienced the developments in digital music exploitation from various perspectives.
Initially as the International Digital Exploitation Manager for label/distributor [Vital;PIAS] Digital.
Subsequently he acted as Digital Business Development advisor for the Dutch Music copyright organisation Buma/Stemra and as Head of Business Development for fan-funding platform SellaBand.
Recently Mars was Music Manager for the biggest Dutch ISP/Cable company Ziggo leading their subscription service aside being involved in various Brand/Loyalty campaigns

Following this, Mars has now set up OurMusic.Biz, an independent consultancy and business development company focused on the various aspects of the music business.