Mars Mertens
Utrecht, the Netherlands
Mars Mertens has in the past ten years closely experienced the developments in digital music exploitation from various perspectives.
Initially as the International Digital Exploitation Manager for label/distributor [Vital;PIAS] Digital.
Subsequently he acted as Digital Business Development advisor for the Dutch Music copyright organisation Buma/Stemra and as Head of Business Development for fan-funding platform SellaBand.
Recently Mars was Music Manager for the biggest Dutch ISP/Cable company Ziggo leading their subscription service aside being involved in various Brand/Loyalty campaigns
Following this, Mars has now set up OurMusic.Biz, an independent consultancy and business development company focused on the various aspects of the music business.