Marta Villanueva

Lisbon

If you're reading this, somehow I got the best out of your curiosity. The question that pops up in your mind is who I am? It's hard to sum up your true essence in a couple of lines but I'm going to give it my best shot.

I love a challenge and I guess my personal life is a reflexion of it. I was born in Venezuela, where I learned three languages at once, English, Portuguese and Spanish. At the age of 10, I moved to Lisbon and lived there most of my adult life.

Inspiration also plays a major role in my life.. It's what drives me in my personal and professional life. I need to feel touched and inspired by what i'm doing and to inspire others as well.

That's why I love writing I guess and why I studied Journalism. A blank page is always welcoming, it never judges you and is a wonderful listener to all your thoughts, wishes, dreams and personal experiences. But eventough I love writing, I don't do it for a living.

I realized that writing was something I liked because I could share a bit of myself and give people the chance to peek in my soul. Therefore, I realized that hard fact journalism wasn't for me.

So after college, I ended up with a huge question in my head: "What I am going to do with my life?" And somehow the answer presented itself. I ended up using my creative abilities working in the branding industry. I worked in MyBrand, a leading Branding Consultancy company, as a Brand Consultant. In Mybrand, I learned how to create strong and meaningful brands that stick in the consumers minds and hearts. I worked major clients in several industries from Telecom to Banking, Energy and Aviation, working in Portugal, Brazil and Spain. This all led to a sharp strategic mind, client insight, project management and leadership skills.

After 8 years, I needed a new challenge in my life. So the opportunity presented itself, when I led a rebranding project for mobbit Systems, a digital marketing company. This project was a turning point.. because I was offered a job in Mobbit in Brazil as a Key account Manager. So I ended up moving to Brazil for 2 years, changing my world completely, from Lisbon to São Paulo, from a Brand Consultant to a Key Account Manager in a digital Company, from a 2 million to a 30 million city. After that, I returned to Lisbon and kept working in digital Marketing in Monday for nearly 2 years.

And now, I'm figuring out the ending of my new chapter.

  • Work
    • Marketing Consultant
  • Education
    • Universidade Católica Portuguesa, ISCTE Business School