Martha Boshers

Higher education fundraising and development professional with broad experience in:

• Developing and implementing strategies to produce planned and major gifts supporting education, research, and service programs

• Defining, developing, and growing newly established fundraising programs and reinvigorating lagging programs

• Collaborating vertically and laterally across organization, especially with institution leaders (e.g., president, provost, chief financial officer, athletic directors, deans) to fund a wide range of programs and with gift officers to increase unrestricted and restricted giving in campaigns

AREAS OF EXPERTISE

• Implementation of major gifts with various planned giving instruments to produce increases in gift size

• Prospect identification, qualification, cultivation, successful solicitation, stewardship, and annual donor reporting

• Oversight of teams across sectors (e.g., academic departments and divisions, major gifts officers, advancement services, communications, facilities, student representatives) to ensure fulfillment of assigned tasks on deadline and within budget

• Crisis management (e.g., key player with upper management, auditors, and legal counsel to overcome $20 million accounting error); restoration of financial stability and resources with removal of SACS sanctions in eight months; correction and clarification of facts disseminated to media, alumni, donors, parents, and students; community outreach, including establishment of call center to communicate with alumni and public during PR crisis

• Brand management (e.g., partner in positioning of institution brand through clear campaign messaging, calls to action, development of print and new media for target audiences)