I'm Martin. I write words for money and to feed my fruit machine habit.

My days are spent in a hopping contest with strategic goals, springing from lilypad to lilypad like true digital pondlife - working with a variety of clients on a mindblowing range of briefs - making it.

I'm a mercenary of sorts if you like, cutting down the competitors with insurpassable content, marrying words and brands like Nigella marries food flavours (and violent men) - but one with strong ethics and values too, a mind rooted in imagination and creativity - the Jean Claude Van Damme of copywriting with just a hint of sensation.

I'm picky about who I have lent my writing name and insights to in the past 5 years - because it has to be mutually beneficial and make sense to the both of us. I have to believe in the business or at the very least the direction it wants to move in.

Disclaimer: If Coors Light want to approach me about writing their branding and marketing material - please, by all means, send me a 6 pack directly.