Born 1959 in the Viennese periphery, Martin began his career as a musician and a recording artist. He left Austria in 1983 to work as an editor and journalist in Munich, subsequently founded his own content agency, when he was then asked to join the Philip Morris subsidiary International Design and Entertainment. There, he was responsible as a A&R/Marketing Manager to develop a music diversification business. In the early 90s he held the post as marketing director at Phonogram Records in Hamburg and moved to London in 1995 as Vice President International Marketing for Sony Music Entertainment. 1997 Martin moved back to Germany to work as the Managing Director for Columbia Records. 2001 he took a sabbatical after the sudden death of his wife to take care of their two sons and developed the Japanese inspired fashion and lifestyle brand SAI SO which he and his late wife started in 1998. After selling the brand in 2008, Martin worked as a Managing Director of management consultancy firm brandengineeringsolutions and founded together with other players from Berlins vibrant music- and Internet scene all2gethernow e.V., a platform to promote new thinking and business models for a forward thinking music economy. In 2012, Martin joined Red Bull Media House as Head of Global Music Services, building a catalog of music and developing platforms to innovate along the value chain of music copyrights. Martin splits his time between business units in Salzburg, Austria and Santa Monica, California.