Martin Lessard

Montreal, Qc.

Marketer and business developer with 20+ years of turning ideas into successful ventures, my focus is on anything digital connecting brands to consumers.

Since 2010, I lead IVC's digital initiatives to provide the retail and OOH advertising markets with innovative digital solutions.

I have helped a wide range of businesses launch, grow, and flourish. in the course of my career, i have held senior positions at Bell, Groupe VIVA, Mindready and My Virtual Model.

Born in Montreal and proud HEC Montreal alumni, I share with my beloved wife a true passion for food, wine and travel.

  • Work
    • Vice-President, Digital Solutions
  • Education
    • Marketing Management