Martin Ödman was born in Östergötland, Sweden in 1967. He landed his first decent job at the newspaper Östgöta Correspondenten in 1987 and has since then circled around the business of advertising. During the early ninetees he snatched a Copywriter Diploma at IHM Business School in Gothenburg, Sweden.

In 1995 Martin boarded the interactive train and is still a passenger. One of the higlights so far is being one of the co-founders of the interactive company Houdini in 1999. Another one is being awarded a Silver Egg in the Swedish Advertising Award of Excellence in 2006. And a bronze in Cannes Lions 2014.

Martin has also served as a Lecturer and Key Note speaker at Dramatiska Institutet, Berghs School of Communication, Forsbergs School of Design, Högskolan på Gotland and honoured industry panel member of Hyper Island Assessment. Not to forget his three years as head of interactive at Swedish Government Owned Bank, SBAB. During 2014 and 2015 he was acting Digital Manager for the Nordics at Novartis and GSK as well as PwC. 2016 he signed a contract with Veidekke and became Manager for Digital Dialogue. In 2020 I took on the role as Digital Strategist at RISE.

Martin lives in Sollentuna, Sweden just outside the City of Stockholm with his fiancee Malin and their two children. In his spare time a spends a lot of time in their house in Portugal.

As we speak Martin is thinking on how he could help more companies evolve in the digital field.