Money is highly important. V2 scores here too, as the V2 cigs are the cheapest of them all. One cartridge has a price of 1.6 euros (about 2 dollars). The main competitors charge 2.1 euros (almost 3 dollars), 2.23 euros and 2.49 euros (about $3.5). An entry starter kit costs €11.79 (about $16.3), while the kits of the competitors cost almost twice as much or even more.