My career has been defined by a deep understanding of the Middle East market and a passion for building brands. Although I was born in Argentina, I was raised in Bahrain and have spent my life in the GCC, giving me a unique perspective on the region's evolving digital landscape.

I have led digital teams and spearheaded growth for top-tier agencies like McCann, Ogilvy, M&C Saatchi, Lowe MENA, and Momentum.

I am a digital native with a creative soul, and I excel at crafting communication strategies that solve real business problems and drive consumer-brand engagement.