Maria Asfalidou

Hi, I’m Maria. I am from Greece but the last 7 years I live in Belfast, Northern Ireland.

I am the Ecommerce Manager at Martin Phillips Carpets with a demonstrated history in increasing online sales.

I have extensive experience managing retail Ecommerce websites either as part of a team or individually, including web development, marketing and sales performance. I take the initiative and succeed in identifying and acting on opportunities to optimise the conversion funnel.

I am passionate about constantly improving website user experience and I have a deep understanding of the factors that drive consumers to buy online. I work closely with all stakeholders to exceed targets within time and budgetary constraints. I work very well in busy environments while prioritising my workload.

More than 6 years of experience in:
▪ Ecommerce - deep understanding of the factors that drive consumers to buy online
▪ CMS - experience in major CMS platforms, such as Wordpress, Magento, Opencart
▪ SEO - deep understanding of SEO principles, such as SEF URLs, Sitemap, Robots, Meta-tags, Copywriting, Keywords
▪ Google Ads - Google Shopping, Google Merchant, Google Display Ads
▪ Google Analytics 4
▪ Google Tag Manager
▪ Looker (former Data Studio)
▪ Digital Marketing
▪ Project Management
▪ PPC
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▪ Google AdWords, Google Analytics and Google Tag Manager certified.
▪ Winner of Marsh Trust Children's Services Volunteer award for year 2019, Barnardo’s UK.

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▪ Level 4 Award in Digital Marketing and Social Media, NWRC, Feb 2023

▪ Level 2 Award in Digital Marketing and Social Media, Belfast Met, Oct 2022

▪ Microcredential in Project Management, The Open University, Jun 2022

▪ Nanodegree in Marketing Analytics, Udacity, Nov 2020

▪ Nanodegree in Google Adwords, Udacity, May 2018

▪ Nanodegree in Digital Marketing, Udacity, Jun 2017