Mary Callahan

I'm a Search Engine Marketer at iCrossing focusing on search engine optimization. I’ve worked within the space for close to a decade and feel lucky to be doing this during a time where the speed at which technology development advances is made possible by the constant explosion of creativity that stems from big ideas of yesterday.

It’s with this creativity that I find inspires me the most because I love to explore varying concepts to see what can become by looking at the success and failures of our past. I hate the idea of being a marketer that works within a production line - sticking with a one-size-fits-all model just because its worked in the past. It's "cost saving" structures like these that keep this, and future generations from being innovative. I want to create useful strategies by marrying up customer values with the financial goals of the business through the combination of experience and experimentation.

I've been fortunate enough to work with intelligent, passionate people, who care and enthuse about their craft. Because of them I've developed a strong belief that all people can be artists through the love for what they do and the opportunity to imagine, create and achieve their craziest dreams.

I hope to share the things I have discovered and excite me, because I know that its through these explorations that make me a better marketer and I hope by sharing them, others can take something from them too.