Mary Yasmine Arrouche

I am an engineer, senior brand strategist, copywriter and motorsport official working across automotive, luxury, technology and regulated industries.

Over more than 14 years, I have led brand, UX, editorial, localisation and campaign work for global businesses including Ford, Vestiaire Collective, Tommy Hilfiger, Farfetch and MATCHESFASHION. I also worked on Formula 1 partnership content through Entain’s partypoker sponsorship of McLaren Racing.

My work sits where product truth, commercial strategy and customer experience meet. I turn complex systems, technical detail and brand heritage into clear positioning, credible narratives and effective customer-facing experiences.

My automotive perspective combines professional brand experience with direct product ownership and operational insight. I own and maintain a Porsche Boxster, which I use as an independent research platform for ownership experience, mechanical sympathy, product longevity, specialist service networks and driver-machine interaction.

My driving performance is independently benchmarked through the FIA Smart Driving Challenge. During the 2026 season, I reached sixth place worldwide and later ranked 21st globally. The competition measures real-world efficiency, anticipation, smoothness and vehicle control, providing a data-led foundation for my work on driver behaviour and automotive experience.

Alongside my commercial work, I serve as a Motorsport UK timekeeper and motorsport official. I have officiated primarily at the British Kart Championship and Kartmasters Grand Prix, as well as an FIA CIK-FIA round at PF International. I also worked on Round 5 of the Ferrari Challenge Trofeo Pirelli UK at Brands Hatch with Al Kamel Systems.

My trackside work spans live timing, race control, track-limits adjudication, championship operations, sporting procedures and technical delivery in environments where accuracy, speed and judgement have immediate consequences.

I bring that same standard to strategy and communications. I interrogate the underlying system, establish what is materially true and build narratives that can withstand technical, commercial and reputational scrutiny.

I work with automotive, motorsport, luxury and technology organisations that require senior judgement, genuine product literacy and language precise enough to carry responsibility.

Based in London, I work internationally across multilingual markets.

Portfolio: https://www.clippings.me/maryyasmine
Contact: [email protected]