Marzena Baranowska

Marzena Baranowska, MBA, is an author, marketing expert, entrepreneur, CEO, and fractional CMO. She has more than 25 years of experience in marketing and has been the CEO of Gration for 17 years. Gration is a marketing agency and training company covering the full spectrum of marketing.

Throughout her career, Marzena has worked across all major areas of marketing, combining strategic thinking with hands-on experience in marketing, communication, sales, training, consulting, and business.

Since the 1990s, she has written and translated more than 40 books. Her recent English-language book, 65 Shopping Traps: Marketing Tricks That Make You Spend Without Even Realizing It, explores the marketing techniques, psychological triggers, pricing strategies, and persuasive tactics that influence consumer decisions and spending.

Marzena holds an MBA from Oxford Brookes University. Through Gration & Gration Media, she combines marketing, consulting, training, publishing, and business expertise.