Mata Kriki

I believe that the future of marketing lies within social media and the internet world, and this is why I am passionate about joining the DAT programme. My aim is to learn how to better manage our consumer communities, learn how to make effective dialogue with consumers and how to build our brands online, exploit brand advocates to increase the participation of earned vs. paid media, and find new ways to address consumer needs via digital pathways (i.e. e-commerce & mobile marketing).

I love communication and openess, and i consider myself as a "citizen of the world" and I find this opportunity exquisite, for my personal development, as well as to better serve my position in the company.

The links below will provide you with an overview of my background, my digital involvement and some of the digital projects i am responsible for.