Mathieu d’Hubert
International Retail in Switzerland
60 stores. 77 million Swiss francs. 14,600 trained sales consultants. For 25 years, I have been building and transforming sales organizations in the luxury and watchmaking sectors—from Cartier to Breitling, from Patek Philippe to IWC. My areas of expertise: international retail networks, sales team performance, and the customer experience as a sustainable competitive advantage.
What defines me is the ability to operate on two levels simultaneously: strategy (defining the direction, setting priorities, convincing executive committees) and execution (deploying CRM tools, opening flagship stores, training thousands of consultants across 5 continents). I don’t delegate complexity, I manage it.
At Breitling, I supported the growth of a network from 10 to 60 global boutiques in 6 years, resulting in a 315% increase in sales. At IWC, I designed a mobile training app that won an award at the Mobile Learning Awards and was deployed to 4,700 employees. At Patek Philippe, I coordinated 21 local trainers and implemented an LMS for 3,000 sales consultants across 440 retail locations.
Today, as Sales & Marketing Director and a member of the Executive Committee at Brasport Group, I am leading the commercial and digital transformation of a B2B player in the Swiss watch industry.