With 20+ years in web, digital platforms, and marketing ecosystems, I design and optimize scalable digital infrastructures that drive measurable business impact.

My work sits at the intersection of web, data, and automation. I lead the evolution of platforms, campaigns, and processes with a clear focus: performance, clarity, and efficiency.

Today, digital visibility goes beyond traditional SEO. I actively work with emerging paradigms like:

• AEO (Answer Engine Optimization), structuring content for AI-driven answers
• GEO (Generative Engine Optimization), optimizing presence inside generative platforms
• Data-driven SEO, aligned with real user intent and behavioral signals

I build systems, not just pages.

Core expertise:

• Web platforms architecture and lifecycle management
• Marketing automation (Make, APIs, data pipelines)
• Process optimization and workflow design
• Analytics and performance tracking (GA4, Ads, dashboards)
• Vendor and agency coordination with execution focus

I integrate AI directly into workflows to:

• Reduce friction in operations
• Accelerate decision-making
• Scale content and data processes

My approach is simple:
clarify, automate, optimize, repeat.

I’m driven by continuous improvement and high-leverage systems that compound over time.