Matt Swanson

I've been involved in the media industry for the vast majority of my employed life. With experience in ad agencies and media companies on both the sales and technical side. I kind of look at myself as a tech geek with the ability to communicate and influence others.The media industry and newspapers specifically have seen a lot of changes and even more are yet to come. The infrastructure that the industries put in place to facilitate the response to these changes are probably more important than the changes themselves. The responses, like the changes will only be important until the next change comes along. The ability to adapt and evolve is the lesson that must be learned.