Matt Whiteley

Co founder of UMAHU, a Service Design and Experience Innovation Consultancy.

My passion for product (and service) design comes from experience taking early stage ideas and developing them into market ready product. During my time as a consultant, I've been directly involved in accelerated product growth of existing platforms/services through innovative experience design which has led to securing funding rounds of up to £10 million.

I believe in designing for people first. Only through detailed understanding and research of both the customer and the business, can you innovate and make informed, rationalised decisions.

The lessons learnt from running a design showcase - while at university - continue to drive me to build new innovative product even to this day. My most recent venture, Wear, is an mobile image recognition technology / engine which allows for rapid, minimal input computation of images featuring clothing. We turn an image into words that can then be passed to a product catalogue. An 'Amazon Fire for fashion.'