A 2009 graduate of West Chester University with a B.F.A. in Graphic Design, I have worked for Rite Aid Corporation in Camp Hill, Pennsylvania, for four years, starting out as a graphic designer/photographer/videographer in merchandizing. I moved to the marketing department, where I work in social media, coordinate marketing campaigns with our suppliers (Johnson & Johnson, Revlon, 3M, and many more) and our advertising contractor, and design projects to increase sales. Most recently, I organized Rite Aid’s “Eye Extravaganza” with the goal of creating a five percent lift in eye cosmetics sales over a three-month period. I worked with management, suppliers, and our advertising agency. I hired Meagan Cignoli to create two vines for “Eye Extravaganza,” created an online eye makeup design contest for our customers, introduced an online eye makeup tutorial (“Eye University”), worked with our cosmetic suppliers to create coupons, and provided a means for customers to share their experiences via social media. I did similar work for a prior cosmetics campaign focusing on nail care and style. As well as seasonal events. While working for Rite Aid, I have been on committees for the in-house newsletter and for employee events.

In my personal time you can find me creating and taking photos. Check out some of my links below. http://www.virgin.com/disruptors/what-disruption-means-to-me