matt doud

Matt is president and co-founder of Planit Advertising. Planit is a full service advertising, design, direct response, interactive, branding and public relations agency based in downtown Baltimore. Planit develops both B-to-B and B-to-C advertising and marketing programs comprised of smart strategy, compelling creative and efficient execution. By immersing themselves in their clients’ industries, Planit provides valuable insight into the best strategies and tactics to effectively market their products or services.

Planit brings more than sixteen years of experience working with some of the nation's leading brands in a wide range of markets. Whatever the challenge—finding ways to cut through the clutter to reach potential customers, positioning the value of a smart idea to change behavior, or introducing a new business that can potentially change the way a consumer makes a purchasing—Planit is ready with the tools that will help achieve clients’ goals.

Under Matt’s direction, Planit creates innovative ideas and marketing advances that deliver real strategic business solutions. By blending the latest interactive and digital media with traditional advertising approaches, media buying, and public relations, Planit delivers exceptional and measurable results, Planit provides powerful communications in seven areas of expertise: branding, advertising, design, media planning and placement, interactive and animation, public relations, and direct marketing.

Matt was named one of the Baltimore Business Journal’s “40-Under-40”, one of Smart CEO magazine’s “Future 50” and one of The Daily Record’s “Most Influential Marylanders.” Planit is also currently ranked among the 100 fastest-growing inner city businesses in the country, by Inc. magazine and is among the largest 150 advertising agencies as ranked by Ad Age magazine. Planit has won more than 160 creative service industry awards since 2006 alone. Creative excellence has been recognized by the Web Marketing Association, Communication Arts, American Graphic Design, Marcom Creative Awards, Addy Awards, Webby Awards, International Davey Awards and more.

Since co-founding Planit in 1994 with business partner Ed Callahan, Matt has led the agency in sustaining a strong corporate culture, building long lasting client partnerships and following a philosophy based on smart marketing strategy, breakthrough creative, great execution