Matt Herman

Matt Herman, founder and former CEO of Enhance Health in Tamarac, Florida, has established a reputation as one of the most innovative leaders in the insurance sector. His blend of strategic business insight and dedication to social impact has defined a career marked by financial success and a strong focus on expanding healthcare access and opportunities for underserved populations.

In just two years, he turned a significant financial deficit into more than $570 million in revenue. Under his leadership, Enhance Health also became one of Florida’s largest minority employers. Through these efforts, over one million people enrolled in health plans, many receiving coverage for the first time. This outcome reflects an ongoing effort to enhance healthcare access and deliver tangible solutions to underserved communities.

His leadership style was shaped early in life. After graduating high school in 2004, he joined his family’s floor-covering business. Through hands-on experience, he contributed to the business's growth into one of South Florida’s leading contractors. These early years taught him valuable lessons in team management, problem-solving, and building strong operations—skills that would guide his later success in healthcare.

In 2008, he transitioned into the health insurance field. He began at a small agency and played a key role in expanding the team from twenty agents to several hundred. Later, he founded a field marketing organization, offering strong opportunities to agents nationwide. The business grew steadily, ultimately leading to a successful exit. These experiences gave him a clear understanding of building and leading organizations.

With Enhance Health, he aimed to create a company focused on education and guidance, particularly for low-income individuals. The company’s work extends beyond enrollment, helping members understand their benefits and enhancing their financial literacy. The goal is to ensure members not only gain healthcare coverage but also know how to use it effectively to support their well-being.

Matt Herman continues to reflect leadership, service, and purpose. Through practical solutions and a commitment to helping others, he guides the company in expanding healthcare access and creating meaningful opportunities for individuals and families across the communities it serves.