Matthew Stradiotto

Matthew Stradiotto is Co-Founder of Matchstick, an independent social media marketing agency based in Toronto. Matchstick designs and executes integrated social media marketing programs which leverage the power of natural consumer word of mouth.

Since 2001, Matchstick has launched products for adidas, Microsoft, Coca-Cola, L'Oréal, Beam, Diageo, Starbucks, Molson, Chrysler, and other global brand clients. Matchstick has won awards internationally including an International Marketing Award from V&S Sweden, a Media Innovation Award from Marketing, The Diageo Smirnoff Double Eagle Award, and the Chrysler Jeep International Marketing Council Best Practice.

Matchstick's programs have also been recognized by WOMMA (The Word of Mouth Marketing Association). Matchstick's commitment to measurement has been honoured by WOMMA for two consecutive years with their annual award for "Best Demonstration of ROI".

In 2009, Matchstick's innovative work for Coty in Canada was profiled in Emanuel Rosen's bestselling book The Anatomy of Buzz Revisited.

Matthew has been quoted on social media marketing in media outlets including CBC News Television, Time Magazine, The Globe and Mail, The National Post, Marketing, and Strategy Magazine. He regularly presents to both academic and marketing audiences on the topic of Word of Mouth Marketing and Social Media Marketing. Matthew has over 17 years of strategic marketing experience and is a pioneer of Influencer Seeding in North America. He holds a combined Honours Degree in Philosophy and Literature from the University of Western Ontario.