Matthew Tran

Hey! I'm Matthew, a recent graduate of the Smith School of Business at Queen's University and incoming Brand Marketer at PepsiCo. Through my passion for marketing and sports, I have been able to explore unique opportunities and make an impact through:

🥔 Launched a 60+ concept innovation testing campaign for Frito-Lay Canada
🐳 Managed the execution of the Canuck's 2023-24 season countdown social media campaign
🏫 Drove customer acquisition through a multi-channel SEO campaign for an ed-tech startup
📈 Led a 25-member executive team that organized four events as Co-Chair of the Queen's Marketing Association, generating over $120,000 in revenue
🎤 Secured 15+ sports industry leaders to speak for the Queen's Sports Industry Committee
🧑‍💻 Provided a growth strategy for a multi-national bank with Strive Marketing Consulting
📄 TA'd 750+ students across four marketing courses
🥪 Funded over $65,000 and 30,000 meals for individuals experiencing homelessness as Co-Chair of the Good Guys Charitable Foundation
🎓 Received $45,000+ in scholarships for academic and leadership achievements

Outside of work, I'm busy holding out hope for the Vancouver Canucks, setting a volleyball or finding a new mountain to hike.

Always happy to connect. Feel free to reach out, I’d love to chat.