Matthew Scampoli
Consultant, Editor, and Writer in Pelham, NY
I am a strong communications strategist with more than a dozen years of progressive experience in public relations and communications. I have held both corporate and agency roles.
Corporate Communications
Media Relations/Media Preparation
• I am adept at providing credible media access for clients, broadening their visibility while establishing a new level of validation by leveraging both traditional and digital media, including blogs
Issues Management/Crisis Management
• I have extensive experience in keeping companies on track regardless of the obstacle; including regulatory and clinical setbacks, M&A activity, or the need to reset commercial expectations
Positioning
• I build credibility with key stakeholders with niche market positioning that encompasses the organization’s missions and values
Product Communications
Leveraging Science, Data and Patient Impact
• I am experienced in establishing validation and clinical evidence by leveraging presentations (i.e. medical meetings) and publications (i.e. peer-reviewed journals, white papers)
Advocacy Relations
• I have extensive expertise in opening doors and helping to establish long term, positive relationships that impact stakeholders and define a company’s communication with key opinion leaders and association groups
Product Pre-Launch Awareness and Education
• I have developed common sense approaches that established prelaunch market-building and fostered brand loyalty. I work cross-functionally with other marketing disciplines for the biggest return on expenditure, leveraging low-cost digital media properties with content marketing strategy to extend reach