Social Media, indycar, and Mets
Matthew Knell is a New York based social media and audience development strategist, digital marketer, web technologist, and community evangelist. His work includes a patented pay-per-click advertising system for About.com, the first social media strategies for JetBlue Airways, a social media platform for Viacom Media Networks, audience development strategies for CafeMom and enterprise social strategy for AOL. He currently serves as About.com's Vice President of Social Media and Platform Partnerships, where he manages enterprise social strategy and relationships with publisher platforms including Facebook, Pinterest and Twitter. He is a proud graduate of Pace University’s Seidenberg School of Computer Science and Information Systems, and serves on Seidenberg's Advisory Board.