Matthew Kruchko

Managing Director with Applied Storytelling, a leading independent brand and name consultancy, with offices in the San Francisco Bay Area, Beverly Hills and Detroit. A brand strategist consulting on client assignments while making sure that the agency is poised for continued growth and stability through a disciplined approach to business management. With a deep brand development and marketing background, I help clients to make the most of the continually shifting terrain between customers, communications and channels. As Managing Director of Applied Storytelling, my responsibility is driving brand strategies that help companies organize their thinking and simplify their communications. My experience in developing branding strategies and executions spans Fortune 500 brands as well as noteworthy consumer and B2B brands in many sectors, including biotech, consumer brands, education, energy, entertainment, financial services, insurance, non-profits, pharmaceuticals, technology and telecommunications. Recently played a key role in strategic-level initiatives for Detroit Metro Convention & Visitors Bureau, DineEquity (IHOP), Disney-ABC Television Group, Jose Cuervo, Mint, Silverpop,, Nationwide Insurance, North American International Auto Show, Qualcomm, The Henry Ford, Warner Bros., LG and Sony PlayStation.