Matthias Brendler

M O S T C O M P E L L I N G C A S E : Jenna Jameson — notorious pornstar — asked me to design a brochure — instead, I persuaded her to rebrand Jenna Jameson for the mainstream via fashion look-book I devised for her, "The Power of Jenna". 3 months later, Playboy Enterprises Inc. (PEI) (NYSE:PLA)purchased Jenna Brands.

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B A C K G R O U N D : Matthias Brendler holds a Masters Degree in Graphic Design and has 15 years in creative practice working for Fortune 500 Companies and Fortune 100 Brands from American Express, Coca-Cola, Harley Davidson and Kodak. On the client side, 7 years before Facebook, as designer and then Creative Director he helped pioneer the nascent space of social media at sixdegrees.com. He writes for Print Magazine and taught extensively at Parsons School of Design and at the Pratt Institute. He has also developed interactive experiences, web strategies, brands and corporate communication for Arthur Andersen, Columbia University, Morgan Stanley, NYCE, RJR Nabisco, among others.

B E L I E F S : “My world is mainly shaped by family, education, imagination, curiosity and physical exercise. Education because it makes us better communicators, family because children show us the magic we dare not forget, imagination because it may be the only truly self-sustainable force, curiosity because questions are more important than answers, and physical exercise because endurance teaches patience.”