Matt McGinnis

With 20+ years of global experience in both corporate and agency roles, he has a deep understanding of how persuasive narratives can have a positive business impact by inspiring people to take action. Matt has helped dozens of small businesses and Fortune 500 companies by effectively creating positioning, messaging, persuasive product stories and integrated marketing deliverables for advertising, PR, social media, direct sales and channel sales.

Whether masterminding a significant enterprise technology product launch, shaping the corporate brand for a venerable consumer technology company, or forging deep customer affinity for beverage brands he has a strong track record of delivering results that impact the bottom line.Understanding clients’ businesses is essential to a winning marketing program. Matt gets it, having spent his career working on both sides of the client and agency table for food and beverage, consumer and technology brands in the U.S. and Europe as a managing director for Cohn & Wolfe and a marketing director for Dell.

Behind the scenes, this cyclist and soccer-playing father of two is an avid beverage enthusiast. You’ll find this Certified Sommelier happily sipping something delicious with friends and family. Matt turns a critical eye and creative pen on his hobby, writing about it as a Food & Drink contributing writer for CultureMap, Austin Man Magazine and Austin Woman Magazine, Edible Austin and on his award-winning blog What Are You Drinking. Matt’s wine and food writing gives him an insider’s perspective on how journalists craft stories, and has been recognized with a 2011 Texas Social Media Award by the Austin American-Statesman and as a Top 10 Food Blogger in 2013 and 2014 by the Austin Chronicle.

Matt has a bachelor’s degree in philosophy from Wittenberg University and has completed postgraduate coursework in business administration at The Ohio State University.