I live for the spark that lights up when people hold in their hands an object or see a message designed exactly for them. Something created expressly for them in that moment, encapsulating a sense of nowness and presence in an experience. A kind of zen, unity of purpose, beauty and thoughtfulness all wrapped into a package or a product that fits a niche in someone's life. To solve a problem at that level creates lasting impact and extraordinary brands. That's what I work for.